Updated: May 12

Sustainable sportswear firm in the running to breakthrough in a competitive sector.

"We've had invaluable marketing support and strategic mentorship through Business Wales AGP."

There are numerous growing alternatives to mainstream fast-fashion for those looking for a wardrobe built on sustainability. Yet, sourcing environmentally-friendly training gear can be more difficult for those looking for athletic wear.

Now, a Welsh brand has launched to supply runners with kit that looks and feels good and is good for the planet.

Abergavenny-based Dryad has been supported through the Business Wales Accelerated Growth Programme (AGP). The AGP provides targeted support for ambitious growing firms. The programme is part-funded by the European Regional Development Fund through the Welsh Government.

Visit the Business Wales Accelerated Growth Programme website to see the full case study.

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