CASE STUDY - Leader Optic

Updated: Nov 6, 2020

"We've received fantastic support from Business Wales AGP."

Fibre optics firm has expansion targets in sight.

Leader Optic

How has support from Business Wales AGP helped your business?

Over the years, we've received some fantastic support from Business Wales AGP and the Welsh Government. Our sales director, Mike Lenihan, was given Business Wales AGP mentoring by Richard Forde Johnston, who delivered sales training to the sales team. This covered business development, account management, customer retention and solutions selling. Since then, the business has seen sales growth of around 5%.

Our marketing officer was supported by Business Wales AGP mentor, Nick Mason. He helped him to establish a clear marketing plan for the company and our Lite Linke product solution.

Nick encouraged us to look at the marketing message rather than just the product to identify what we were trying to convey to the client. Our marketing material immediately became slicker and less detail-orientated. We have since created two new websites, one of which is e-commerce-based and which has paid for itself twice over. We felt Nick's work was vital in preparing the company for the future.

I received mentoring from Geoff Andrews, who was the first Business Wales AGP consultant we worked with. The first thing we addressed was our vision as directors, and how achieving that vision was being planned. Up until this point, a 12-18 month vision was the furthest we'd thought ahead, so the plan was to extend it to a five-year plan and start thinking about succession planning as well.

The Business Wales AGP mentoring was covered by half a day a week over a 10-week period which allowed for time for structure the plan and review and make necessary changes. Geoff continued to work with us for a half-day every two weeks until the project was complete.

Without this particular support, the company would not have moved forward as we put in place a stronger management structure.

Visit the Business Wales Accelerated Growth Programme website to see the full case study.

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