CASE STUDY - ColourTone Masterbatch

Updated: Nov 10, 2020

“Business Wales AGP has helped challenge and support us on how best to position our brands and products.”

Polymers firm sets sights on expansion into further overseas markets.

ColourTone MasterBatch Ltd

How has support from Business Wales AGP helped your business?

Business Wales AGP has helped us in so many ways – from international sales to HR support and efficiency wins on the production line.

We’ve grown our headcount by ten staff and have increased export sales with the support of Business Wales AGP.

We were advised to bring in sales agents as part of our international expansion strategy. These agents have been instrumental in securing new customers in Europe, and this has helped us unlock routes to market and establish the best strategy for selling into new territories.

We were also supported with organisational structure and advised on a defined structure of transparent salary scales. Not only did this ensure people costs can be forecast and managed, but it also means staff are treated fairly. Employees can now see their earning potential in their current role, as well as what they can expect if they develop or progress into more advanced positions.

A performance review and appraisal system which provides clear and defined development plans for each employee has been implemented with advice from Business Wales AGP.

We’ve also been given help with developing a set of key performance indicators (KPIs), to process improvements in our production lines.

This has led to production efficiencies, which means we have been able to process more sales and given us greater control over the measurement of data.

Business Wales AGP has helped challenge and support ColourTone on how best to position our brands and products so that they are seen clearly and understood by their existing and potential customers. This has helped to ensure that our marketing is effective.

Having supported us with our brand strategy, we were given recommendations on changes to our website and support is now being provided to make further improvements as the business scales up.

Visit the Business Wales Accelerated Growth Programme website to see the full case study.

#casestudy #AGP #clientfeedback #goodnews

2 views0 comments

Recent Posts

See All